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Video marketing influence on purchases

The growing capability of the internet and its role as primary media consumption tool has compelled companies to consider video content as an element of their integrated web marketing campaigns. Consumers spend 5.5 hours watching videos every day on average, and about 20 percent of that time is spent on digital content. Video marketing helps businesses appeal to the growing demographic of internet users who watch video clips on the web.

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Why use video marketing?

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

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